Maria W Amoruso
Marketing & Communications Executive
Social Media & Brand Marketing ª Storytelling ª Media Pitches ª Public Relations ª Product Launch ª Community Relations ª Crisis/Reputation Management ª M&A Integrations ª Change Management ª Event Marketing ª Budget Management ª Consumer Experience Communications ª Team Building ª Content Management/Editorial Calendars
Whether developing a cohesive marketing strategy to support an organization’s growth or driving a communications plan to protect its reputation during crisis—I am skilled at leading a team and overseeing a vast array of marketing functions (PR to digital marketing, community engagement to product marketing) to steer the message in the right direction.
Marketing & Communications Leadership
CMO (2014–Present) | SVP Sales & Retail Delivery (2012–2014) | SVP Marketing (2011–2012) | Executive Officer (2011–Present) |
Led communications and leadership strategy that infused culture of high-touch, customer-focused solutions delivery, reversed customer and employee attrition, drove turnaround to record-breaking 39.3% YOY/ across-the-board growth, and re-positioned organization turning period of significant expansion in key markets.
Culture & Revenue Revitalization: Drove restructure that stemmed losses in just one year – achieving 25% sales growth in Sales & Retail Delivery and 15% in Wealth Management profitability for first time in a decade. Introduced KPI scorecards and training that transformed organizations from reactive to proactive and focused on the customer experience.
Social Media Marketing: Championed digital transformation featuring a social media calendar across IG, Twitter, Facebook and Twitter, Google advertising, social-infused marketing campaigns and implementation of marketing and lead generation, reputation management and employee advocacy sharing platforms.
Content Management: Directed strategy of consistent and cohesive messaging spanning newsletters, social media, customer communications and website.
Best-of-Breed M&A Integration: As member of Executive Leadership Team, developed and executed website, collateral, logo, product and services rebrand as part of merger of equals that expanded bank’s footprint 2X.
Community Relations: Cemented company’s ties with community and reputation as a nonprofit partner through C-Suite charity involvement, strengthened relationships, special events and launch of NexTier Connects focused on products, services and programming supporting nonprofit organizations.
Change Management Leadership: Led focus-group informed customer and employee rebrand campaign that revitalized morale and restored consumer confidence following failed sale.
PNC Financial Services
Program Manager – Business Banking Marketing & Communications Bank (2009-2011)
Spearheaded integrated, multichannel marketing and communications campaigns for Merchant Services business line on behalf of the U.S.’s 8th largest financial services organization with 52K employees, $348B in assets and 2600 locations across 19 states.
Cross-Sales Marketing Support: Contributed to cross-sales efforts exceeding 130% of its revenue growth goals by crafting marketing program messaging.
Branded Messaging: Key member of team that ensured collateral, from Merchant Services’ first newsletter to small- and mid-size business advertising, resonated with target audience, remained grounded in competitive research and closely aligned with brand.
MWS Consulting, LLC
Principle – Chief Event Planner, Marketing & Communications Strategist Bank (2006-2011)
Led end-to-end event planning, donor development strategies, PR and marketing campaigns for diverse industry-clients spanning national and local CPG, retail, financial services and nonprofit organizations.
Dick’s Sporting Goods: Exceeded fundraising goal 30% -- raising $34K benefitting Pittsburgh Pirates Charities during MLB All-Star Game Celebration. Directed all event logistics including live and silent auction, menu and venue selection in matter of months. Directed CMO birthday bash and Executive Retreats for the retail sporting goods leader from concept-to-execution.
Del Monte Pet Foods: Increased brand and product awareness through creative pet-friendly events at Hard Rock Café and Carnegie Museum to support launch of Pup-Peroni dog treats still available on shelves today.
Ursuline Senior Services: Garnered local media and press mentions and improved visibility of this nonprofit providing adult and senior support services, by pioneering a community and media relations outreach strategy, implementing a donor database, advising Board on brand positioning and coordinating a 25th anniversary event.
Regional Bank: Engaged by Bank President under a non-disclosure agreement to provide crisis communications support and guidance, prepare media talking points for executives and craft press releases during period of intense regulatory scrutiny.
Tommy Maddox Foundation
Event Planner (2003-2005)
Provided pro-bono leadership that helped establish NFL quarterback Tommy Maddox’s nonprofit to support disadvantaged kids. Led planning and execution of Annual Galas, and developed PR plan garnering media coverage, achieving 2.5X fundraising growth from $70K to >170K.
West Virginia University
Master of Science
Integrated Marketing Communications
West Chester University
Bachelor of Arts
Marketing Turnaround & Revenue Growith
Led marketing and communications strategy that reversed customer and employee attrition and achieved record-breaking growth across Earnings, Deposits and Assets Under Management.
“For our own success to be real, it must contribute to the success of others.”